I just found out this week that the local J.C. Penney store is closing. (It's in the same shopping center as the place where I get my hair cut.) This makes me sad but I have to admit that it's merely a sentimental reaction. There has always been a J.C. Penney store everywhere I have ever lived. It's just one of those places that have been around all my life and seems like it should continue to be around forever.
But the truth is I almost never shop there. I can literally count on one hand the number of items I have purchased there in the past 20 years. I go there more often than that - or I used to - but I rarely find what I'm looking for or anything that I would ever want. Part of the reason, of course, is that I make most of my own clothes and J.C. Penney mostly sells clothes, but I do buy things like sweaters, socks, undergarments, jeans, coats, jackets, and the occasional t-shirt. Every time I look for these items at JCP either they don't have my size or (usually) don't have anything I like. Everything is all so "trendy" and fussy and often slightly weird. There are no basics.
Obviously, I am not the only person with this problem. I never see more than one or two other customers in the store at the same time. Message to all the stores: Stop blaming millennials for all your problems. I'm not a millennial and I don't shop in your store either. It's not millennials' fault (or anyone else's) if you don't have anything in your stores that anyone wants to buy.